You don't lose jobs to a better competitor. You lose them to not showing up on Google, and to a message that sat for six hours. I fix both.
Type your business name. I pull what a customer sees: your stars, your reviews, whether there's a website, and where your pin really is.
Money moves through the same seven stops in every business. Most leak at two or three. Ask yourself:
When someone taps Website on your Google listing, where do they land?When a family searches for help at 11 p.m., do they find you, or a directory?
We build: a real site on your own domain, and a listing that points to it.We build: a site and a listing that put your program in front of them, with a number that rings.A quote request comes in at 9 p.m. Where does it go?Your website, your phone, a referral. Do they all land in the same place?
We build: one place with a clock on it, and a text to your phone.We build: one queue. Every inquiry, every door, with an owner.How long did your last customer wait to hear back?Who owns last night's call by 8 a.m.?
We build: a receipt in seconds, a callback the same day.We build: a morning brief that names the person and the call.Can you see next week's open slots without calling anyone?How many beds are open right now, without checking?
We build: crews and slots on one screen.We build: every house, every bed, on one screen.Who notices when a job didn't get its follow-up?When a follow-up gets missed, who finds out?
We build: the system does, and nudges you.We build: past your callback rule, someone gets pinged by name.Did your last happy customer get asked for a review?Does every payment get a receipt the same day?
We build: the thank-you and the review ask go out on their own.We build: receipts stamped and sent the moment money lands.Which source sent your last three jobs?Which referral source sent your last three admissions?
We build: every lead tagged with where it came from.We build: courts, case managers, employers: see which ones actually send people.Most owners spot it in one look at their Google listing.
Run the free auditSee Mission ControlGood. You should be careful with it. Here's all it does here: the second someone fills out your form, they get a receipt with your name on it. You get a short plan for the callback. Anything that sits too long gets flagged. It never talks to your customers as you without your OK, never writes a fake review, never touches your money. You're still the one who calls back. It just makes sure you never forget to.
Maybe you are. Check in sixty seconds: search your business name the way a customer would. Are your stars there? Your reviews? Does the Website button go to a real site? Is the pin on your shop, or in a field? If all four are right, I'll tell you so, and you keep your money.
That's the trick: the job you didn't get never calls to tell you. No angry customer, no bad review, just a phone that didn't ring. That's why it feels like nothing. Put your own numbers in: how many inquiries a month, your average job, how many never got a call back. The math is yours, not mine.That's the trick: the family who called another program never calls back to tell you. No complaint, no bad review, just an empty bed nobody can explain. Ask yourself how many inquiries came in last week, and how many got a call back the same day. If you can't answer, that's the leak.
Because that's where people look before they ever call. A buddy gives them your name, and they Google you. More and more of them ask an AI assistant "who's a good handyman in Layton?", and it answers from what it can find: your Google listing, your reviews, your website. Social is where they check that you're real and still working. If you're not there, they don't know you exist. They call whoever is.
One missed job is worth your average ticket. And a miss never announces itself: nobody calls to say they went with someone else.One empty bed costs your nightly rate, every night it sits. Your rate times the empty nights: that's the number nobody writes down.
Run my numbersSee Mission ControlA phone-ready site and your Google listing set up right, live in 48 hours: $300, once. Keep it fresh for $50 a month if you want. You own all of it.Mission Control: one queue, every bed, a morning brief. Licensed $2,500 setup + $1,500/mo, Managed $4,000/mo, Partner $6,000/mo, setup included on those two. Recovery-program prices.
See what's includedFifteen years making phones ring for home improvement companies, face to face. Now I build the systems that keep the leads from sitting, and I can show you two programs running on them.
See the case studiesPick the one that sounds like you.
Your numbers, your math. Takes ten seconds.
Here's a normal week once it's in.
Everything from the weekend, who owns it, what opened, what needs a call today. Two-minute read.
It lands in a queue with a clock. The right person gets pinged by name. The sender gets a receipt in seconds.
Monday's lead never got called. The system noticed. The owner got nudged. Nobody had to remember.
Right pin, real site, a phone that rings, a form that works. It goes right while you're asleep.
Planes don't crash because pilots are bad. They crash when nobody knows where the plane is. Mission Control is the shared picture.
Website, phone, referral, walk-in. Every inquiry with an owner and a timer.
Who's in, what's open, what opens Friday. Rent due, move-outs. One screen.
Past your callback rule, someone gets pinged. Stale 48 hours, it gets chased.
Courts, case managers, employers, the site. See which ones actually send people.
What sat overnight, who owns it, what's urgent. In the director's inbox at 7:40.
Runs in your accounts. Staff trained live and on video. Part ways, you keep it.
Not an EHR. Your clinical system documents care. Mission Control answers who needs what, who owns it, and what's late.
This site isn't a brochure. It runs the same machine I install for clients. Try the first one at the top of the page.
Type a business name and it pulls what Google shows: stars, reviews, website or not, where the pin sits. You see your gap. I get a heads-up to call.
Every inquiry gets a timestamped receipt in seconds and lands with a written callback plan: what they need, the first question to ask, the offer that fits.
One tap and the lead has an owner. No owner, no peace.
7:40 every morning: what came in, what's still sitting, who ran the audit. Every hour after that, anything unclaimed for two hours gets flagged by name.
Two recovery programs, both built from a blank page with no templates. Here's the job each one needed done, what we built, and what runs differently now. Tap either one to see it working.
The job: turn people who care into people who give, and run the house behind it.
What runs differently now:
The job: make sure nobody who reaches out gets lost, and make the brand look like the people in it.
What runs differently now:
Different trades, different looks. Same rule: built from nothing, built to do a job.
Built to fill the chair: show the work, take the deposit, keep the calendar full.
Proof I can build the thing nobody sells off the shelf: answer three questions, get an archetype, watch it come alive.
Fill this out. You'll get a receipt with the exact minute it landed, and a call back the same business day. If I'm slow, you learned something for free.
Here's exactly what you get, what you don't, and what I'll never touch. In writing.
$300 is the same for everybody. The other three are recovery-program prices, set against what a bed is worth. Not a program? Your price comes from your numbers.
I'm Gabriel Sutherland. School never came easy. Talking to people always did. I finished anyway: community college first, then a business degree from Western Michigan.
I started out selling cell phones. Then mortgages, where I was Rookie of the Year at Quicken Loans. Then home improvement became my life for fifteen years: door to door, events, canvass crews, setters and sales floors. Along the way I was trained by Tony Hoty, one of the best-known canvassing and sales trainers in the home improvement business.
At Bath Fitter I became the top raw-lead producer. Then I trained every rep in West Michigan, more than doubled raw lead production, and we were named the company's Most Improved state two quarters running. At KBC I ran the retail, events and canvassing channels; events brought in about a third of monthly sales, and we broke sales records two years in a row. At Renew I got handed the sales floor as interim manager and took sales up 40%. Then I built my own agency and ran it for six years.
Then I lost it all. I rebuilt from a tent in Arizona and a motel room in Winston-Salem, North Carolina. What got me back up was what I'd always done: show up, talk to people, and learn every tool I could get my hands on. AI and technology changed my life. Now I use them to change the businesses that let me in.
And every one of those jobs taught me the same thing. The lead almost never dies at the door. It dies after, sitting in somebody's inbox while the customer calls the next guy. So I build the systems that catch it. I'll tell you the truth about what's leaking, fix it like it's my own business, and show you the numbers.
Good. That's exactly who's Googling you. The person your last customer just told about you is typing your name in right now, and finding nothing.
Nobody searches Facebook for a painter at 9 p.m. They search Google. That wasn't you failing. That was the wrong tool.
You won't. You never log in. If you want something changed, text me.
Slammed in November. What about February? And when you're busy, it lets you pick the jobs instead of taking whatever calls.
No, and I won't say I can. I make sure Google knows you exist, in the right spot, with the right number and a site to send people to. Your reviews and your callback speed do the rest.
You get an Owner's Sheet with everything: domain in your name, files, logins, every lead. Hand it to the next person. No hostage situation.
Two minutes. I read every one myself and call back the same business day.