Davis & Weber County, Utah

Be found.
Call back first.

You don't lose jobs to a better competitor. You lose them to not showing up on Google, and to a message that sat for six hours. I fix both.

Free · 60 seconds

What does Google show for you?

Type your business name. I pull what a customer sees: your stars, your reviews, whether there's a website, and where your pin really is.

Case studiesThe Next Right Thing in RecoveryLegends UnchainedReal programs, built from a blank page. See what we built and what it changed ↓
Start here

Which one are you?

Find your leak

Where we find the leaks.

Money moves through the same seven stops in every business. Most leak at two or three. Ask yourself:

01Found

When someone taps Website on your Google listing, where do they land?When a family searches for help at 11 p.m., do they find you, or a directory?

We build: a real site on your own domain, and a listing that points to it.We build: a site and a listing that put your program in front of them, with a number that rings.
02Captured

A quote request comes in at 9 p.m. Where does it go?Your website, your phone, a referral. Do they all land in the same place?

We build: one place with a clock on it, and a text to your phone.We build: one queue. Every inquiry, every door, with an owner.
03Answered

How long did your last customer wait to hear back?Who owns last night's call by 8 a.m.?

We build: a receipt in seconds, a callback the same day.We build: a morning brief that names the person and the call.
04Scheduled

Can you see next week's open slots without calling anyone?How many beds are open right now, without checking?

We build: crews and slots on one screen.We build: every house, every bed, on one screen.
05Delivered

Who notices when a job didn't get its follow-up?When a follow-up gets missed, who finds out?

We build: the system does, and nudges you.We build: past your callback rule, someone gets pinged by name.
06Paid & thanked

Did your last happy customer get asked for a review?Does every payment get a receipt the same day?

We build: the thank-you and the review ask go out on their own.We build: receipts stamped and sent the moment money lands.
07Counted

Which source sent your last three jobs?Which referral source sent your last three admissions?

We build: every lead tagged with where it came from.We build: courts, case managers, employers: see which ones actually send people.
Find your leak.

Most owners spot it in one look at their Google listing.

Run the free auditSee Mission Control
You're thinking it

So let's ask it.

Afraid of AI?

Good. You should be careful with it. Here's all it does here: the second someone fills out your form, they get a receipt with your name on it. You get a short plan for the callback. Anything that sits too long gets flagged. It never talks to your customers as you without your OK, never writes a fake review, never touches your money. You're still the one who calls back. It just makes sure you never forget to.

Think you're already good?

Maybe you are. Check in sixty seconds: search your business name the way a customer would. Are your stars there? Your reviews? Does the Website button go to a real site? Is the pin on your shop, or in a field? If all four are right, I'll tell you so, and you keep your money.

Check mine now

Think it's not costing you anything?

That's the trick: the job you didn't get never calls to tell you. No angry customer, no bad review, just a phone that didn't ring. That's why it feels like nothing. Put your own numbers in: how many inquiries a month, your average job, how many never got a call back. The math is yours, not mine.That's the trick: the family who called another program never calls back to tell you. No complaint, no bad review, just an empty bed nobody can explain. Ask yourself how many inquiries came in last week, and how many got a call back the same day. If you can't answer, that's the leak.

Run my numbersSee Mission Control

Why do Google, AI and social media even matter?

Because that's where people look before they ever call. A buddy gives them your name, and they Google you. More and more of them ask an AI assistant "who's a good handyman in Layton?", and it answers from what it can find: your Google listing, your reviews, your website. Social is where they check that you're real and still working. If you're not there, they don't know you exist. They call whoever is.

Three questions

Worth it? Available? Why me?

1What's it worth?

One missed job is worth your average ticket. And a miss never announces itself: nobody calls to say they went with someone else.One empty bed costs your nightly rate, every night it sits. Your rate times the empty nights: that's the number nobody writes down.

Run my numbersSee Mission Control
2What's available?

A phone-ready site and your Google listing set up right, live in 48 hours: $300, once. Keep it fresh for $50 a month if you want. You own all of it.Mission Control: one queue, every bed, a morning brief. Licensed $2,500 setup + $1,500/mo, Managed $4,000/mo, Partner $6,000/mo, setup included on those two. Recovery-program prices.

See what's included
3Why me?

Fifteen years making phones ring for home improvement companies, face to face. Now I build the systems that keep the leads from sitting, and I can show you two programs running on them.

See the case studies
Find yours

Same fix. Your size.

Pick the one that sounds like you.

Local trades

Handymen, painters, cleaners, landscapers

The problem
A buddy gives them your name. They Google you. Nothing. They call the guy with a site.
The fix
A phone-ready site, your Google listing claimed, a quote form that texts you a photo of the job. Live in 48 hours.
$300Once · $50/mo optional
Get my site
Recovery programs

Sober living & treatment

The problem
Four houses, three phone numbers, one shared inbox. Nobody can say who called yesterday.
The fix
Mission Control: every inquiry in one queue with an owner and a timer, every bed on one screen.
From $2,500Setup + $1,500/mo
See Mission Control
Home improvement

Windows, baths, roofs, siding, solar

The problem
You know what a lead costs. Do you know what a run appointment costs?
The fix
A marketing department, rented: canvass and events, same-day lead cards, confirmations, referrals, weekly numbers.
ScopedPriced from your lead math
Run my lead math
Nonprofits

Donors, sponsors, in-kind

The problem
The receipt shows up three weeks late, or never. The second gift never comes.
The fix
Donation tiers, tax receipts the moment the gift lands, in-kind receipts from a phone, sponsor shout-outs.
ScopedPer build
Tell me what's missing
Run your own numbers

What's a slow callback costing you?

Your numbers, your math. Takes ten seconds.

For any business

The callback math

For companies buying leads

The lead-math audit

Operations as a Service

Software is a tool. Operations is somebody using it.

Here's a normal week once it's in.

Monday · 7:40 a.m.The brief lands

Everything from the weekend, who owns it, what opened, what needs a call today. Two-minute read.

Tuesday · 11:02 a.m.A form comes in

It lands in a queue with a clock. The right person gets pinged by name. The sender gets a receipt in seconds.

Thursday · 3:15 p.m.Something didn't move

Monday's lead never got called. The system noticed. The owner got nudged. Nobody had to remember.

Any night · 9 p.m.Someone Googles you

Right pin, real site, a phone that rings, a form that works. It goes right while you're asleep.

Mission Control · for recovery programs

Air traffic control for a program.

Planes don't crash because pilots are bad. They crash when nobody knows where the plane is. Mission Control is the shared picture.

One queue

Website, phone, referral, walk-in. Every inquiry with an owner and a timer.

Houses & beds

Who's in, what's open, what opens Friday. Rent due, move-outs. One screen.

Follow-ups that chase themselves

Past your callback rule, someone gets pinged. Stale 48 hours, it gets chased.

Where people come from

Courts, case managers, employers, the site. See which ones actually send people.

The morning brief

What sat overnight, who owns it, what's urgent. In the director's inbox at 7:40.

Yours, not rented

Runs in your accounts. Staff trained live and on video. Part ways, you keep it.

Not an EHR. Your clinical system documents care. Mission Control answers who needs what, who owns it, and what's late.

Behind the curtain

Four agents. Working while you sleep.

This site isn't a brochure. It runs the same machine I install for clients. Try the first one at the top of the page.

01The Auditor

Type a business name and it pulls what Google shows: stars, reviews, website or not, where the pin sits. You see your gap. I get a heads-up to call.

02The Handler

Every inquiry gets a timestamped receipt in seconds and lands with a written callback plan: what they need, the first question to ask, the offer that fits.

03Claim

One tap and the lead has an owner. No owner, no peace.

04Patrol

7:40 every morning: what came in, what's still sitting, who ran the audit. Every hour after that, anything unclaimed for two hours gets flagged by name.

Case studies

Look what we built.

Two recovery programs, both built from a blank page with no templates. Here's the job each one needed done, what we built, and what runs differently now. Tap either one to see it working.

More from the workshop.

Different trades, different looks. Same rule: built from nothing, built to do a job.

Hated Ink site: tattoo portfolio gallery
The booking machineHated InkTattoo artist · Evolution Tattoo, Salt Lake City

Built to fill the chair: show the work, take the deposit, keep the calendar full.

  • Custom dark brand
  • Portfolio gallery
  • $50 deposit holds the slot
  • Live booking calendar
  • Booking log
  • Review & newsletter growth tools
  • Sticky "Book Now" bar
SoulPrint interactive identity engine
The identity engineSoulPrintInteractive concept build

Proof I can build the thing nobody sells off the shelf: answer three questions, get an archetype, watch it come alive.

  • 3-question calibration
  • Archetype reveal
  • Animated sacred geometry
  • Progress ledger & rewards
  • Runs in any browser
Try the demo →
Test me

Time my callback.

Fill this out. You'll get a receipt with the exact minute it landed, and a call back the same business day. If I'm slow, you learned something for free.

Under-promise. Over-deliver.

Here's exactly what you get, what you don't, and what I'll never touch. In writing.

I promise

  • You're live in 48 hours
  • Every message reaches you, with a receipt to them
  • It works on a phone
  • You own the domain, the files, and every lead
  • A same-day callback from me. Text and it jumps the line

I never promise

  • #1 on Google. Nobody can. Anyone who says so is lying
  • A number of leads
  • A dollar amount
  • Results I didn't measure. Every number here has a source

I never collect

  • Anything but a name and a way to call back
  • On recovery sites: substances, last use, anything clinical. The server refuses it
  • Auto-replies never repeat what someone wrote
  • Nothing sold. Nothing shared. Privacy page →
Pricing

Pick the size of the problem.

$300 is the same for everybody. The other three are recovery-program prices, set against what a bed is worth. Not a program? Your price comes from your numbers.

Site + Google
$300
One time · $50/mo to keep it fresh (optional)
Someone Googles you, finds you, taps call, and it rings in your truck.
  • Phone-ready site, live in 48 hours
  • Quote form that texts you a photo of the job
  • Google Business Profile claimed and verified
  • Your work, your reviews, your real credentials
  • You own all of it
Start with $300
Licensed
$2,500
Setup, then $1,500/mo · recovery programs
You run it. I build it, train your people, and keep it running.
  • Every inquiry in a queue, not an inbox
  • Brief, admissions queue, beds, follow-ups, sources
  • Training live and on video
  • Hosting, support, every upgrade included
  • 90-day sit-down on the numbers
Ask about Licensed
Managed
$4,000
A month · setup included · recovery programs
Nobody on staff has a spare hour a day. I work the queue for you.
  • I go through the queue every weekday morning. Me, not a report
  • Late callbacks get an owner, pinged by name
  • Anything stuck 48 hours gets chased
  • Google listing and local search kept current
  • Monthly numbers reviewed with you
Ask about Managed
Partner
$6,000
A month · setup included · recovery programs
I'm in the building on days we set. The next house opens easier than the last.
  • Everything in Managed
  • On site on a set schedule
  • One routine across every house manager
  • Referral pipeline built with you: courts, case managers, employers
Ask about Partner
Not a program? Trades, home improvement, a shop, a practice: same spine, priced from what a lead is worth to you. Run the lead math and you'll see the math before the number.
What I never decide, at any tier: who gets admitted, who gets hired, any clinical call, or what gets said in your name. Your people do that. I make sure nothing sits.
Who's behind it

From the doorstep to the system.

I'm Gabriel Sutherland. School never came easy. Talking to people always did. I finished anyway: community college first, then a business degree from Western Michigan.

I started out selling cell phones. Then mortgages, where I was Rookie of the Year at Quicken Loans. Then home improvement became my life for fifteen years: door to door, events, canvass crews, setters and sales floors. Along the way I was trained by Tony Hoty, one of the best-known canvassing and sales trainers in the home improvement business.

At Bath Fitter I became the top raw-lead producer. Then I trained every rep in West Michigan, more than doubled raw lead production, and we were named the company's Most Improved state two quarters running. At KBC I ran the retail, events and canvassing channels; events brought in about a third of monthly sales, and we broke sales records two years in a row. At Renew I got handed the sales floor as interim manager and took sales up 40%. Then I built my own agency and ran it for six years.

Then I lost it all. I rebuilt from a tent in Arizona and a motel room in Winston-Salem, North Carolina. What got me back up was what I'd always done: show up, talk to people, and learn every tool I could get my hands on. AI and technology changed my life. Now I use them to change the businesses that let me in.

And every one of those jobs taught me the same thing. The lead almost never dies at the door. It dies after, sitting in somebody's inbox while the customer calls the next guy. So I build the systems that catch it. I'll tell you the truth about what's leaking, fix it like it's my own business, and show you the numbers.

2×raw lead production after the process I installed at Bath Fitter
~35%of monthly sales from the events program I ran at KBC
+40%sales as interim sales manager at Renew
Questions

Every reason not to, answered.

I get all my work from referrals.

Good. That's exactly who's Googling you. The person your last customer just told about you is typing your name in right now, and finding nothing.

I tried Facebook and it did nothing.

Nobody searches Facebook for a painter at 9 p.m. They search Google. That wasn't you failing. That was the wrong tool.

I don't want to deal with a website.

You won't. You never log in. If you want something changed, text me.

I'm slammed. I don't need more calls.

Slammed in November. What about February? And when you're busy, it lets you pick the jobs instead of taking whatever calls.

Can you get me to #1 on Google?

No, and I won't say I can. I make sure Google knows you exist, in the right spot, with the right number and a site to send people to. Your reviews and your callback speed do the rest.

What if I want to leave?

You get an Owner's Sheet with everything: domain in your name, files, logins, every lead. Hand it to the next person. No hostage situation.

Start here

Let's get you found.

Two minutes. I read every one myself and call back the same business day.

Same-day callback

Or call or text 801-597-1796 · hello@reinnsolutions.xyz

Call nowFree audit